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How does a brand become iconic?

Nowadays, we see brands everywhere. They have become a familiarity for most people and a way of identifying popular products and services. However, some brands transcend the original meaning of the term and become embedded in our culture. A brand which reaches iconic status is rare, but when it happens, a product can go from simply being functional to being a vital part of everyday life. What makes an iconic … Read More →

How you can use labels to define your brand


Let’s be honest, we all judge a book by its cover, especially when it comes to buying new products. First impressions are imperative if you are selling something, and often this first impression comes from the packaging or label. Even if your product is excellent, a poorly designed label could dissuade potential customers from choosing you. image source Opting for labelling that is creative and inspiring can therefore make you … Read More →

What you need to consider when creating your labels


  image source So you want to make some labels? Whatever the purpose, when creating labels there are a number of key elements you should consider. Once you know roughly what you want the label to do, we at South East Label – as manufacturers of bespoke labels – can help you find the right combination to suit your application and budget. Some things to think about are the many … Read More →

Citizen Thermal Printers – An Overview.

Over the last 25 years we have sold and supported all of the major thermal printer brands. We were at one time a large supplier of TEC, now Toshiba, as the market changed we moved to Intermec and Citizen. A few years ago the market changed again and our focus shifted to Zebra and TSC. We are constantly looking at our industry and what our customers are doing to ensure … Read More →