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It is Written Beautiful colours, beautiful design, superb shapes. These are all essential components in creating a great label. Something a surprising amount of people over look is the words themselves. What you say on your label and how you say are imperative, the look of the words can also make all the difference. Typography is a beautiful science and art. Getting the right type and font for your words … Read More →

Barcode Art

Barcode Art

Here’s a great way to use barcodes, they are unlikely to work but they look great. Barcode art is a unique way of re-imagining one of the most well know features in the modern world. Everyone knows what a barcode is. We see them on pretty much everything we buy. A barcode is practical, extremely efficient and some would even say vital. But, alas, also boring. There are many different … Read More →

Bespoke Printing Solutions

At South East Labels we pride ourselves on being able to create a labelling solution just for you. We have a huge range of products and printing options available which can pretty much cover most requirements. The advantages of this speak from themselves. We can work with you to create the right label to fulfill your needs, whether or not you need a printer, software, scanners or more, we can … Read More →

Zebra’s New ZT400 Series.


Zebra have recently launched the new ZT400 series industrial label printer. This range is replacing the famous and superbly successful ZM series. The Zebra ZT410 supersedes the ZM400 and the ZT420 replaces the ZM600. So what is the difference? Well, to answer, we bought one. We recently purchased a ZT410 300dpi for our thermal printing unit to be the main stay thermal printer for our over printed label products (barcode … Read More →

How do I make my product more identifiable?


image source With so many competing brands on the shelves and readily available online nowadays, making your product stand out has never been more important. Brand recognition is a key part of this, especially when it comes to customer loyalty. Here are a few ways to make sure your brand makes the biggest possible impact and is extremely easy to recognise. Create a strong logo At the heart of your … Read More →

Custom branding mistakes that you should never make

Starbucks label

There are an enormous number of factors that can affect the way people perceive your business and the products you sell. But branding is the cornerstone of the whole image of your product – how people first see it, how they think about it in their head. Even simple choices like colours used, font types, logo shapes can have a massive impact – whether you’re using them on bespoke labels … Read More →

Custom labels: choosing the perfect label for your product

product label tags

It’s only when you start to put all of the elements of your product together that you begin to see just how important labels really are. They’re everywhere: on our food, on parcels – and they play a vital role in the way we perceive things as a consumer. Custom printed labels accommodate for any kind of product, letting you choose shape, size, material, printing technique and a huge range … Read More →

How does a brand become iconic?

Nowadays, we see brands everywhere. They have become a familiarity for most people and a way of identifying popular products and services. However, some brands transcend the original meaning of the term and become embedded in our culture. A brand which reaches iconic status is rare, but when it happens, a product can go from simply being functional to being a vital part of everyday life. What makes an iconic … Read More →

How you can use labels to define your brand


Let’s be honest, we all judge a book by its cover, especially when it comes to buying new products. First impressions are imperative if you are selling something, and often this first impression comes from the packaging or label. Even if your product is excellent, a poorly designed label could dissuade potential customers from choosing you. image source Opting for labelling that is creative and inspiring can therefore make you … Read More →